THE CHALLENGE
4Refuel is Canada's largest Fuel Management organization specializing in onsite delivery, fuel logistics, automated fleet management and biodiesel solutions.
Our challenge was to develop a web site that reinforced 4Refuel's services by creating efficiency with every aspect of the site—from intuitive navigation to streamlined design and a powerful content management solution.
THE SOLUTION
Media Dog developed a tagline that nicely sums up 4Refuel's fuel management solutions: "We manage to keep you moving." The new web site delivers on that promise with an easy-to-navigate, visually engaging and simple to update solution.
Structured navigation
The starting point for this site's development was to examine user needs and organize the site information as efficiently as possible. Multiple pathways for navigation with a combination of drop-down menus and sidebar navigation highlight a user's path within site sections and make navigating the site a breeze.
Design with movement
The site is not only efficient, it's attractive. Targeted imagery and crisp Adobe Flash motion effects reinforce the company's brand promise and communicate a great deal about the power of 4Refuel services for a broad audience from fleet and construction managers to potential franchisees.
Conductor CMSPro Content Management Solution
4Refuel has big plans for expansion. Franchises continue to sprout up across Canada and American and European growth is on the horizon. With all that forward progression, 4Refuel needed a website that was easy to update to keep pace with the company's growth. Media Dog integrated the site with Conductor CMSPro, making content and navigation updates fast and easy.
THE RESULTS
4Refuel is so pleased with the results, their sister company, U-CON Systems, who provide Fuel Management telematics solutions, have recently embarked on a website rebuild with Media Dog.
