Challenge
As the leading provider of Java web application technology for enterprise developers, ICEsoft Technologies has established a solid track record in their industry. In order to present a clear, consistent and professional face to their customers, ICEsoft needed an integrated, brand-centered communications package that included everything from a web site overhaul to trade show banners.The Solution
Developing a "cool" look for the ICEsoft brandMedia Dog revitalized ICEsoft's existing logo with a high-tech feel that helps position the company as the leading provider of Java web application technology. The fresh, glossy look not only transmits a high-tech feel, but also communicates clarity. The cool look for the new brand also meant a facelift for the corporate suite of marketing materials.
Along with a new logo comes a new approach, and Media Dog was called upon to create product branding for ICEsoft's major product lines. The iconic product logos communicate clearly and inherit the look and feel of the company's logo. Ultimately, a complete array of design services was performed, including everything from CD labels and T-shirts to large-scale banners used at various tradeshows — including the prominent JavaOne conference.
A web site that reflects ICEsoft's cutting-edge technology solutions
ICEsoft needed a new style for their web presence to reflect the cutting-edge nature of their new Java applications. With in-depth product information, a clear, intelligent interface, rich content and minimal download times, it rewards visitors by making information on the company's products extremely easy to find.
The main navigation is a series of direct information pathways that lead to well-organized content. Callout boxes that provide alternate access to content focused on ICEsoft's products supplement the links in the global navigation bar. A quick-links bar also makes accessing key information easy and efficient.
The Results
ICEsoft Technologies continues to source Media Dog Productions for a variety of brand-centered communications solutions which assist in positioning the company as the leading provider of Java web application technology. Invariably, a consistent, integrated approach to the company's branding has helped clarify the company's image across multiple channels and launch the identity into the mainstream.
