THE CHALLENGE
To design and develop a website that is visually stimulating, easy-to-update and infinitely flexible as ZR Auto expands its product and service offerings. To develop a consistent brand identity for the company that reflects the sleek and sophisticated nature of the cars it sells, and also reinforces the company's position as Canada's leading exotic car showroom.
THE SOLUTION
The ZR website is a critical resource for the company and its customers since the market for such products is global, yet understandably limited. With a great site, potential customers are able to get a good sense of the company, its services and the vehicles it sells - regardless of their location.
Powered by our custom tailored content management system, ZR's car inventory can be easily maintained with a simple online interface. This allows ZR to easily enter car details and photos, and add and delete cars as they are bought and sold. The simplicity of the system allows staff to instantly update the site any time it is required.
Fast Flash motion effects in the page headers display many of the fine cars ZR sells. In addition, the efficient site navigation clearly indicates where a user is within the site, and changes color dynamically to complement the car that appears in the header. In addition, the site also features many video clips from ZR's cruise events.
Whether searching by car model, type or after-market parts manufacturer, an extensive online catalogue allows users to view parts for their car. Within this catalogue, Media Dog utilized the technologies of xml, flash and javascript, reducing the number of page reloads required to browse the parts inventory. On the back side, ZR staff can easily add and remove to this online catalog with only a couple steps, due to Media Dog's intelligently designed database.
Media Dog also worked with ZR to refresh the company's brand identity.The chrome logo reinforces the company's focus on high-end automobiles, and the ideas of speed and power clearly communicated through the logo's simple form.
THE RESULTS
- averaging over 400 site visitors a day
- traffic and business coming from around the world
- Simple to add new products to the online inventory
- Significantly increased site visits
- Brand identity is now more closely aligned with the company's core values and is consistently reinforced across all media channels, enabling ZR to strengthen it's position as Canada's leading exotic car showroom.
